Social Media Advertising

Social media advertising allows you to reach the right people at the perfect time using tailored ad copy and graphics.

Organic social media reach is on the decline, so your greatest asset is to optimise your paid social advertising to target your audience effectively and timely. Our proficient social team guides your users seamlessly through your ads, with custom visuals, articulate ad copy and effective call to action.

How will I get results with social advertising?

  • Create recognition, loyalty and social proof for your brand
  • Expose your brand to the right audience
  • Accurate demographic targeting to boost conversions
  • Capture the attention of your audience with amazing creatives

What is Social Media Advertising?

Social ads range from a one-off promotional post to fully-fledged ad campaigns with considerable budgets to work with. Anything that constitutes as paid content on a social media channel falls into the realm of social advertising, and captures your audience’s interest quicker than organic social media posts.

  • Precise demographic targeting
  • Wide reach to target audiences
  • Different ad formats for different purposes
  • Full-scale campaigns and one-off promotions

Our Social Media Advertising

Our social media advertising services help your business to build brand loyalty and visibility with the world’s largest social media platforms.

Social Media Advertising Services

Social Media Advertising Services

Help you generate immediate results and allow your business to leverage the most cost-effective and targeted form of advertising available today.

Social Media Content Services

Social Media Content Management Services

Build a loyal following quickly while exposing your brand to old, current and prospective customers with social media’s huge global reach.

Social Media Campaigns

Facebook Advertising Services

Pinpoint your exact audience and create cost-effective ads that bring more qualified traffic to your website, and deliver sky-high ROI.

Instagram

Instagram Advertising Services

Increase exposure by advertising on Facebook and Instagram. Create impactful visual ads that will boost your business’s visibility and bring in new customers.

Our Social Media Advertising Process

Our social media team captures your target audience’s attention for increased conversion rates and sales of your products or services. We research your users as thoroughly as possible to understand their needs and what kind of ads they’d best respond to along with organic content on your social platforms.

01

Research & Planning

We conduct a social media audit of your current accounts, identifying your end goals, target audience and competitor research. We get a complete, detailed picture of how best to tackle your social media presence so we can craft ads that help you achieve your goals.

02

Create Advertising Strategy

We plan an ad strategy that will meet your business goals. We discuss your social ad objectives. Your existing website traffic, promotable content and if there is anything we can provide your users free of charge as an incentive.

03

Campaign & Creative Set-up

Once we define an ad strategy, we set up your campaign/s by choosing objectives based on your goals. We build your ideal audience and test your ad creatives’ visual and content aspects to appeal to your target audience.

04

Test, Evaluate & Optimise

Once we set everything up, we uncover what adjustments need to be made with constant testing and updating to give you the best possible results. We build testing capabilities for every effort taken on social media. We record, analyse and evaluate all successes and failures to adjust your strategy to respond better to your users. We adjust your social advertising strategy often, to remain adaptable and stay relevant as new trends emerge.

Let’s get started growing the revenue from your digital marketing.

Ok, enough about us. We want to hear all about your business, so we can transform your digital marketing and help you drive business growth.







    Common questions we get

    Digital marketing is a broad term used to cover all efforts designed and implemented to increase awareness, interest, and consideration of your brand across online platforms and devices connected to the internet. This means a targeted mix of campaigns across websites, social media platforms, search engines, applications, and a growing number of new, innovative channels set to improve the communication between businesses and their potential customers. The common components of a successful digital marketing campaign is a rigorous strategy built around business objectives, creative content paired with technical expertise, and consistent, transparent reporting and analysis to refine for better performance.

    Given the large amount of digital marketing channels available, it can be overwhelming to decide which is best to achieve your business’s marketing goals. Simply jumping headfirst into all of them can spread your resources too thin and leave you struggling to see healthy returns. Equally, limiting your efforts to only a corner of the options available can leave a large portion of your potential audience untapped.

    Modern business is conducted online, and without a refined, high performing digital presence, it is likely your operations could rapidly fall behind the competition.

    Websites, social media accounts and other digital platforms create a convenient way for consumers to search for new products and services, as well as find valuable content to keep them engaged and entertained for hours every day. Businesses across the world are leveraging this fact, and the internet is now filled with flexible, creative channels allowing businesses of all sizes to better target and interact with their ideal audiences in real-time. With this data and a range of sophisticated capabilities available, it also makes marketing more affordable and effective with unlimited reach potential when compared with traditional advertising methods.

    When a proper strategy is developed incorporating your specific business objectives and industry features, your business can maximise the appropriate tools available to you to increase return on investment in generating new leads or sales.

    Given the large amount of digital marketing channels available, it can be overwhelming to decide which is best to achieve your business’s marketing goals. Simply jumping headfirst into all of them can spread your resources too thin and leave you struggling to see healthy returns. Equally, limiting your efforts to only a corner of the options available can leave a large portion of your potential audience untapped.

    The key is to identify your ideal customer and learn where they are spending their time online. In other words, who do you want to purchase your offerings, and where would they most likely be searching for them? This could be through digital media buying, over search engines, specific social media channels, or perhaps they require a more indirect, nurturing content marketing campaign with a constant stream of information across multiple platforms. Every business is different and will require a unique marketing mix to achieve their goals alongside available budgets.

    Digital marketing campaigns perform best when they are erected around a marketing funnel model. This can get quite technical, but essentially a funnel works towards structuring digital marketing efforts attracting as many people as possible within a target audience, building their engagement, and nurturing them towards completing a specific sale or objective. We do this by tailoring campaigns and content created within them to build brand awareness, pique the interest and spark consideration of your offerings within that audience, and then continuously deliver frictionless, high-performing customer experience until they are ready to make a purchase, submit an enquiry, or complete another task you desire from them.

    Given the versatility of digital marketing campaigns and the myriad goals they are trying to accomplish, the time it takes to see results will naturally vary. For example, search engine optimisation (SEO) is a long-term investment requiring patience and refinement before exponential benefits can be achieved. Paid digital marketing campaigns, however, such as Google Ads or Social Media Advertising, can use the consumer insights and keywords captured by the respective platform to deliver more immediate results from your campaigns. Depending on your industry competition, individual business goals and available resources, results can range from being achieved in a matter of hours, days, weeks, or months. The differentiating factor will be the skill at which a campaign is delivered.