Google Ads Management

Google Ads is a Pay-Per-Click (PPC) advertising platform that gives you and your target market the greatest chance of finding each other on the Google network.

As a Google Ads specialist, we strive for high-performing campaigns and optimise to get you higher ad positions and cheaper cost-per-acquisitions. Our team of analysts works to minimise wasted ad spend by selecting high-quality keywords, creating engaging ad copy, and precisely targeting what is most relevant to you.

Why should you implement a Google Ads Management strategy?

  • Get cheaper Cost-per-Acquisitions
  • Get your ads in higher positions
  • Drive high-intent traffic and conversions to your site
  • Get results fast, as SEO can take months
  • Acquire detailed data on your target audience

What is Google Ads?

The power of Google Ads is that your ads are optimised to show in a user’s search results. When a specific search query that is relevant to your product or service is typed in, your ad can appear at the top in Google’s paid listings. You only pay when a qualified lead clicks on your ad!

  • Pay Per Click Advertising Service on Google
  • Optimise Your Ads to Appear on Top of Your Competitors
  • Qualified Lead Generation
  • Create Purposeful Ad Copy to Drive Conversions

The Google Ads Network

Google Ads is part of a network of other Google services which together turn customer clicks into conversions online.

Google Search

Google Search

Our team uses keyword research and analysis to identify the most relevant targeted keywords and make sure your business appears at the top of the search results when a prospective customer is looking for your product or service.

Google Shopping Ads

Google Shopping

People love to use search engines to find your products or services easier. Google Shopping is an easy-to-use, engaging way to get your customers directly to your website’s eCommerce portal.

Google Remarketing Ads

Google Remarketing

We use remarketing to recapture the attention of users who have already purchased from or visited your website. Remarketing to those already aware of your brand mean they are more likely to make repeat purchases and increase your returns in the long run.

Google Display Ads

Google Display

Google display ads let you put your ad directly in front of customers without waiting for them to find you. It lets you be more active in the discovery stage of the sales funnel, introducing people to your product even if they never knew they needed it!

Google Ads Management Process

We don’t work on the sidelines of your business and disappear soon after. Our team is an extension of yours. We work alongside you to give you Google Ads results that will change things for you online. Our process is sturdy, effective and has achieved real results for thousands of accounts before you.

01

Campaign Setup

We build out your campaign using Google best practices, proven structures and setups we’ve used with past campaigns of similar industries to yours. We use tracking tools like Google Analytics to see how your campaigns are performing, and if they are adequately converting users into customers.

02

Precise Targeting

We use and test specific targeting (language, locations, time scheduling etc.) to give you the best chance of finding your target market online. With greater precision targeting, we reduce ad spend wastage and increase leads more effectively.

03

Ad Copy Development

Our talented team goes straight to work to create engaging, creative text and call to action which have a significant positive impact on your results. With eloquent ad copy, we capture prospects and drive them to your website pronto.

04

Ongoing Optimisation

Google Ads success involves being up-to-date with Google’s best practices and ensuring your ads are being monitored and optimised regularly. We use state-of-the-art campaign management tools and search data to optimise your account and make sure you rank well.

Let’s get started growing the revenue from your Google Ads Campaign.

Ok, enough about us. We want to hear all about your business, so we can transform your Google Ads Campaign and help you drive business growth.


Michael Cao

Digital Strategist







    Common questions we get

    Digital marketing is a broad term used to cover all efforts designed and implemented to increase awareness, interest, and consideration of your brand across online platforms and devices connected to the internet. This means a targeted mix of campaigns across websites, social media platforms, search engines, applications, and a growing number of new, innovative channels set to improve the communication between businesses and their potential customers. The common components of a successful digital marketing campaign is a rigorous strategy built around business objectives, creative content paired with technical expertise, and consistent, transparent reporting and analysis to refine for better performance.

    Given the large amount of digital marketing channels available, it can be overwhelming to decide which is best to achieve your business’s marketing goals. Simply jumping headfirst into all of them can spread your resources too thin and leave you struggling to see healthy returns. Equally, limiting your efforts to only a corner of the options available can leave a large portion of your potential audience untapped.

    Modern business is conducted online, and without a refined, high performing digital presence, it is likely your operations could rapidly fall behind the competition.

    Websites, social media accounts and other digital platforms create a convenient way for consumers to search for new products and services, as well as find valuable content to keep them engaged and entertained for hours every day. Businesses across the world are leveraging this fact, and the internet is now filled with flexible, creative channels allowing businesses of all sizes to better target and interact with their ideal audiences in real-time. With this data and a range of sophisticated capabilities available, it also makes marketing more affordable and effective with unlimited reach potential when compared with traditional advertising methods.

    When a proper strategy is developed incorporating your specific business objectives and industry features, your business can maximise the appropriate tools available to you to increase return on investment in generating new leads or sales.

    Given the large amount of digital marketing channels available, it can be overwhelming to decide which is best to achieve your business’s marketing goals. Simply jumping headfirst into all of them can spread your resources too thin and leave you struggling to see healthy returns. Equally, limiting your efforts to only a corner of the options available can leave a large portion of your potential audience untapped.

    The key is to identify your ideal customer and learn where they are spending their time online. In other words, who do you want to purchase your offerings, and where would they most likely be searching for them? This could be through digital media buying, over search engines, specific social media channels, or perhaps they require a more indirect, nurturing content marketing campaign with a constant stream of information across multiple platforms. Every business is different and will require a unique marketing mix to achieve their goals alongside available budgets.

    Digital marketing campaigns perform best when they are erected around a marketing funnel model. This can get quite technical, but essentially a funnel works towards structuring digital marketing efforts attracting as many people as possible within a target audience, building their engagement, and nurturing them towards completing a specific sale or objective. We do this by tailoring campaigns and content created within them to build brand awareness, pique the interest and spark consideration of your offerings within that audience, and then continuously deliver frictionless, high-performing customer experience until they are ready to make a purchase, submit an enquiry, or complete another task you desire from them.

    Given the versatility of digital marketing campaigns and the myriad goals they are trying to accomplish, the time it takes to see results will naturally vary. For example, search engine optimisation (SEO) is a long-term investment requiring patience and refinement before exponential benefits can be achieved. Paid digital marketing campaigns, however, such as Google Ads or Social Media Advertising, can use the consumer insights and keywords captured by the respective platform to deliver more immediate results from your campaigns. Depending on your industry competition, individual business goals and available resources, results can range from being achieved in a matter of hours, days, weeks, or months. The differentiating factor will be the skill at which a campaign is delivered.