Auckland SEO Agency

To rank for the keywords that matter to your business, you need to make sure your page titles, headings, meta descriptions, and alt tags align with those specific search terms. If you have pages titled “Home” or “Services” without any mention of your target keywords, Google won’t have enough information to rank them effectively. The same goes for images—without relevant alt tags and file names, search engines have no clue what your images represent, missing another opportunity to reinforce your keyword signals.

Search engines rely on backlinks as endorsements of trust and quality. But not all links are created equal. A single link from a reputable, industry-related website can outweigh dozens of low-quality or spammy links. Think of it this way: if you wanted a computer repair recommendation, you’d probably trust an expert at a tech firm more than someone with no tech knowledge. The same principle applies to your website’s backlinks: one authoritative source is far more valuable than a handful of questionable endorsements.

Sites that have too many pages with minimal or no written content often struggle to rank well. Google wants to see in-depth, helpful content that adds value for users. If you have numerous “shell” pages with barely any text, it can drag down your site’s overall credibility. Instead, focus on creating pages rich in genuinely helpful content, or consider blocking low-value pages from search engines with “noindex” tags if they don’t serve a ranking purpose.

All of your web pages should offer unique information. If your content is recycled from other parts of your site—or worse, lifted from someone else’s site—Google’s algorithms may discount its value. Duplicate content dilutes relevance signals and can lead to lower rankings. Invest time in producing fresh, original copy for each page to strengthen your site’s authority in the eyes of both users and search engines.

If your website's underlying structure is outdated, search engines like Google can struggle to understand it. A poor user experience—like confusing navigation or broken links—also hurts your site's performance. If your site consistently fails technical checks, I can help you with a web design solution built with SEO best practices, which is often the most cost-effective approach.

Site speed has been a confirmed ranking factor for years. If your pages take too long to load, users will likely bounce, and Google takes notice. Common causes include oversized images, poor hosting services, and bloated code or plugins. Fortunately, these problems often have straightforward fixes, from image compression to better hosting plans, that can significantly improve loading times and user experience.