Search Engine Optimisation
If you successfully improve the visibility of your online content, you’ll be rewarded by showing up high on a search engine’s unpaid, organic results. That’s the beauty of Search Engine Optimisation (SEO).
Our job is to remain up-to-date with Google’s algorithm changes so that we can rank you for keywords your customers are using to find your products or services online. We’re a ‘white hat’ company which means that we only use methods that adhere to Google best practices to put you at the top, and make sure you stay there too.
What you will achieve with an ethical SEO strategy:
- Increase your brand’s authority and credibility online
- Rank higher for high-intent and relevant keywords
- Gain free organic traffic from search engines
- Increase your potential for high returns
What is SEO?
SEO is the most effective way for you to build trust with your users and be seen as relevant and authoritative to Google. We optimise your content to capture your target audience’s attention, using ‘on-page’ and ‘off-page’ SEO tactics that have been proven to work. We also focus on ‘long-tail’ keywords with high search intent to allow Google to boost your content’s relevance and authority on its search engine.
- On-page and off-page SEO
- Long-tail, high search intent keywords
- Target the right demographic
- Drive website traffic through search engines
Our SEO Services
Our social media advertising services help your business to build brand loyalty and visibility with the world’s largest social media platforms.
Local SEO Services
Help you generate immediate results and allow your business to leverage the most cost-effective and targeted form of advertising available today.
eCommerce SEO Services
Build a loyal following quickly while exposing your brand to old, current and prospective customers with social media’s huge global reach.
Our SEO Process
SEO is one of the fastest changing marketing tools around. Google is constantly adjusting and improving their best practices, keeping us on our toes as we adapt to new ways of getting you results. Our process is comprehensive and tried and tested for your peace of mind.
SEO Audit
We conduct a thorough SEO audit to see what on-page and off-page SEO factors need to be improved to enhance the searchability of your website. We look at the efforts you’re already making to optimise your content and consider how we can make them more effective with an improved strategy.
Define Target Keywords
Our SEO team uses various SEO tools such as Google’s Keyword Planner and Webmaster Tools to find the most targeted keywords for your brand’s most important products or services. We use useful long-tail, high search intent keywords to ensure we locate users who are using these terms to find you online.
On-Page & Off-Page Optimisation
We incorporate on-page and off-page SEO features to give your website the best chance of ranking on Google’s first page. We create an internal blog for your website where we incorporate searchable keywords to make you more visible via a search engine.
Monitor, Track, Optimise
We’re on top of Google’s algorithm changes and on the lookout for new keywords to help you expand your website’s reach. We regularly monitor our efforts, track your results, optimise keywords and other SEO features to create a refined, user-friendly experience on your website merge.
Let’s get started growing the revenue from your digital marketing.
Get a comprehensive digital marketing audit plus a 30 minute consultation with an award-winning strategist.
Common questions we get
SEO, or Search Engine Optimisation, is the practice of optimizing a website to improve its visibility and ranking in search engine results pages (SERPs). It is important for a website because higher rankings lead to increased organic (non-paid) traffic, visibility, and potential conversions.
The time to see SEO results can vary depending on several factors, including the competitiveness of keywords, the website’s authority, the amount and quality of content, and the effectiveness of SEO strategies. Generally, it can take several weeks to months to see noticeable improvements, but continuous SEO efforts yield long-term benefits.
Backlinks are links from other websites that point to your website. They are important in SEO because search engines consider them as votes of confidence and authority. High-quality backlinks from reputable and relevant websites can improve a website’s credibility, ranking, and visibility in search results.
Local SEO is the process of optimising a website to improve its visibility and ranking in local search results. It involves optimising the website’s content, on-page elements, and online presence to attract more local customers. Local SEO is important for businesses that have a physical location or serve a specific geographic area because it helps them target local customers who are actively searching for products or services in their vicinity.
The key components of SEO include on-page optimisation (content, keywords, meta tags, URL structure), off-page optimisation (backlinks, social signals), technical optimisation (site speed, mobile-friendliness), user experience (website usability, navigation), and local SEO (geographically targeted optimisation).
Given the versatility of digital marketing campaigns and the myriad goals they are trying to accomplish, the time it takes to see results will naturally vary. For example, search engine optimisation (SEO) is a long-term investment requiring patience and refinement before exponential benefits can be achieved. Paid digital marketing campaigns, however, such as Google Ads or Social Media Advertising, can use the consumer insights and keywords captured by the respective platform to deliver more immediate results from your campaigns. Depending on your industry competition, individual business goals and available resources, results can range from being achieved in a matter of hours, days, weeks, or months. The differentiating factor will be the skill at which a campaign is delivered.
Tracking and measuring the success of SEO efforts can be done through various tools and metrics. Google Analytics provides valuable insights into website traffic, user behavior, and conversions. Additionally, monitoring keyword rankings, organic search traffic, backlink profiles, and engagement metrics can help gauge the effectiveness of SEO strategies.
The key components of Local SEO include:
Google My Business (GMB) optimisation: Claiming and optimising your GMB listing with accurate business information, categories, photos, and customer reviews.
Local citation building: Ensuring consistent and accurate NAP (Name, Address, Phone number) information across various online directories and platforms.
Online reviews and ratings: Encouraging and managing customer reviews on platforms like Google, Yelp, and other relevant industry-specific review sites.
Local keyword optimisation: Incorporating location-specific keywords in your website content, meta tags, headings, and URLs.
Local link building: Earning high-quality backlinks from local websites, directories, and relevant local businesses.
Location-specific content: Creating content that is tailored to local audiences, including location-based landing pages, blog posts, and event listings.