Google Ads Management
Google Ads is a Pay-Per-Click (PPC) advertising platform that gives you and your target market the greatest chance of finding each other on the Google network.
As a Google Ads specialist, we strive for high-performing campaigns and optimise to get you higher ad positions and cheaper cost-per-acquisitions. Our team of analysts works to minimise wasted ad spend by selecting high-quality keywords, creating engaging ad copy, and precisely targeting what is most relevant to you.
Why should you implement a Google Ads Management strategy?
- Get cheaper Cost-per-Acquisitions
- Get your ads in higher positions
- Drive high-intent traffic and conversions to your site
- Get results fast, as SEO can take months
- Acquire detailed data on your target audience
What is Google Ads?
The power of Google Ads is that your ads are optimised to show in a user’s search results. When a specific search query that is relevant to your product or service is typed in, your ad can appear at the top in Google’s paid listings. You only pay when a qualified lead clicks on your ad!
- Pay Per Click Advertising Service on Google
- Optimise Your Ads to Appear on Top of Your Competitors
- Qualified Lead Generation
- Create Purposeful Ad Copy to Drive Conversions
The Google Ads Network
Google Ads is part of a network of other Google services which together turn customer clicks into conversions online.
Google Search
Our team uses keyword research and analysis to identify the most relevant targeted keywords and make sure your business appears at the top of the search results when a prospective customer is looking for your product or service.
Google Shopping
People love to use search engines to find your products or services easier. Google Shopping is an easy-to-use, engaging way to get your customers directly to your website’s eCommerce portal.
Google Remarketing
We use remarketing to recapture the attention of users who have already purchased from or visited your website. Remarketing to those already aware of your brand mean they are more likely to make repeat purchases and increase your returns in the long run.
Google Display
Google display ads let you put your ad directly in front of customers without waiting for them to find you. It lets you be more active in the discovery stage of the sales funnel, introducing people to your product even if they never knew they needed it!
Google Ads Management Process
We don’t work on the sidelines of your business and disappear soon after. Our team is an extension of yours. We work alongside you to give you Google Ads results that will change things for you online. Our process is sturdy, effective and has achieved real results for thousands of accounts before you.
Campaign Setup
We build out your campaign using Google best practices, proven structures and setups we’ve used with past campaigns of similar industries to yours. We use tracking tools like Google Analytics to see how your campaigns are performing, and if they are adequately converting users into customers.
Precise Targeting
We use and test specific targeting (language, locations, time scheduling etc.) to give you the best chance of finding your target market online. With greater precision targeting, we reduce ad spend wastage and increase leads more effectively.
Ad Copy Development
Our talented team goes straight to work to create engaging, creative text and call to action which have a significant positive impact on your results. With eloquent ad copy, we capture prospects and drive them to your website pronto.
Ongoing Optimisation
Google Ads success involves being up-to-date with Google’s best practices and ensuring your ads are being monitored and optimised regularly. We use state-of-the-art campaign management tools and search data to optimise your account and make sure you rank well.
Let’s get started growing the revenue from your Google Ads Campaign.
Ok, enough about us. We want to hear all about your business, so we can transform your Google Ads Campaign and help you drive business growth.
Common questions we get
Google Ads is an online advertising platform provided by Google that allows businesses to create and display ads on Google’s search engine results pages (SERPs), partner websites, YouTube, and other Google properties. It operates on a pay-per-click (PPC) model, where advertisers only pay when users click on their ads.
Google Ads can benefit your business by increasing online visibility, driving targeted traffic to your website, generating leads or sales, and providing measurable results through performance tracking and analytics. It allows you to reach potential customers at the moment they are searching for products or services like yours, increasing the chances of conversions.
Search network campaigns display ads in Google search results when users search for specific keywords, while display network campaigns show ads on websites and apps that are part of Google’s display network. Search network campaigns are effective for capturing intent-based searches, while display network campaigns offer broader reach and visibility on various websites and apps. Choose the network based on your target audience and campaign objectives.
The recommended budget for Google Ads campaigns can vary based on factors such as industry, competition, and campaign goals. Allocate a budget that allows for meaningful ad exposure and testing while considering the desired return on investment (ROI). It’s important to have a budget that aligns with your advertising objectives and allows you to reach your target audience effectively.
Google Ads works through an auction-based system. Advertisers bid on keywords relevant to their products or services, and when users perform a search using those keywords, Google selects ads to display based on the ad rank (bid amount and quality score). Advertisers pay only when their ads are clicked.
The cost of advertising on Google Ads operates on a pay-per-click (PPC) model, where you only pay when someone clicks on your ad. The cost per click (CPC) can vary depending on factors such as competition, ad quality, and bidding strategy. You can set a budget limit to control your spending and ensure it aligns with your advertising goals.
Google Ads provides comprehensive performance tracking tools and metrics. You can track impressions, clicks, click-through rates (CTR), conversions, and return on ad spend (ROAS). Implement conversion tracking to measure specific actions that align with your business goals, such as purchases or form submissions. The data gathered will help you analyze campaign performance and make data-driven optimisations.
The time to see results from your Google Ads campaigns can vary based on factors such as industry competitiveness, campaign optimization, and the target audience. While some businesses may see immediate results, it generally takes time to refine campaigns, gather data, and optimize strategies for better performance. Regular monitoring, analysis, and ongoing optimization are key for long-term success with Google Ads.