面对全球市场挑战,Transform Digital 伴您破浪前行

在这个数字营销的时代,中小型企业面临着诸多挑战,从有限的营销预算到品牌知名度的提升,每一步都需要精心策划与执行。缺乏数字营销技能和精准的市场定位进一步加剧了这些痛点,使得在激烈的市场竞争中脱颖而出变得更加困难。此外,有效利用客户数据进行营销决策和衡量营销活动的ROI对许多企业来说都是一个难题。但正是这些挑战,也铸就了无限的机遇。

在Transform Digital,我们致力于解决这些痛点,帮助中小型企业通过创新和高效的数字营销策略,不仅生存下来,而且在竞争中脱颖而出,开拓全新的市场领域。

为什么选择谷歌广告推广

谷歌广告是一种强大的在线营销工具,它允许企业直接达到寻找相关产品和服务的潜在客户。无论是小型企业还是中型企业,谷歌广告都可以提供可量化的、高效的市场进入方式:

  • 广泛的覆盖范围:谷歌每天处理超过35亿次的搜索查询,广告可以直接展现给搜索相关关键词的用户。
  • 立即可见的广告效果:谷歌广告让您的品牌一跃成为搜索结果的焦点,为您的网站带来即时的高质量流量。
  • 精准的目标定位:您可以根据地理位置、搜索习惯、设备类型和更多参数来定位潜在客户。
  • 灵活的预算控制:谷歌广告允许您根据实际效果调整预算和投放策略,确保您的投资每时每刻都被合理利用。
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为什么选择我们

高效的ROI策略:我们的团队通过精确的关键词研究和市场趋势分析,设计出最佳的广告投放方案。我们通过微调广告的目标群体和创意内容,确保每一笔投资都能带来高额的回报。。

本地市场专业知识:作为在新西兰多年的行业专家,我们了解每一个细分市场的独特性。我们的本地化策略包括使用地域语言和文化偏好来设计广告,使广告更加贴合新西兰用户的喜好。

个性化服务:我们知道每个客户的需求都是独一无二的。从初步的咨询到广告的最终投放,我们都提供完全定制化的服务,确保每一项广告策略都能精确对接您的商业目标。

What is Google Ads?

The power of Google Ads is that your ads are optimised to show in a user’s search results. When a specific search query that is relevant to your product or service is typed in, your ad can appear at the top in Google’s paid listings. You only pay when a qualified lead clicks on your ad!

  • Pay Per Click Advertising Service on Google
  • Optimise Your Ads to Appear on Top of Your Competitors
  • Qualified Lead Generation
  • Create Purposeful Ad Copy to Drive Conversions

The Google Ads Network

Google Ads is part of a network of other Google services which together turn customer clicks into conversions online.

Google Search

Google Search

Our team uses keyword research and analysis to identify the most relevant targeted keywords and make sure your business appears at the top of the search results when a prospective customer is looking for your product or service.

Google Shopping Ads

Google Shopping

People love to use search engines to find your products or services easier. Google Shopping is an easy-to-use, engaging way to get your customers directly to your website’s eCommerce portal.

Google Remarketing Ads

Google Remarketing

We use remarketing to recapture the attention of users who have already purchased from or visited your website. Remarketing to those already aware of your brand mean they are more likely to make repeat purchases and increase your returns in the long run.

Google Display Ads

Google Display

Google display ads let you put your ad directly in front of customers without waiting for them to find you. It lets you be more active in the discovery stage of the sales funnel, introducing people to your product even if they never knew they needed it!

Google Ads Management Process

We don’t work on the sidelines of your business and disappear soon after. Our team is an extension of yours. We work alongside you to give you Google Ads results that will change things for you online. Our process is sturdy, effective and has achieved real results for thousands of accounts before you.

01

Campaign Setup

We build out your campaign using Google best practices, proven structures and setups we’ve used with past campaigns of similar industries to yours. We use tracking tools like Google Analytics to see how your campaigns are performing, and if they are adequately converting users into customers.

02

Precise Targeting

We use and test specific targeting (language, locations, time scheduling etc.) to give you the best chance of finding your target market online. With greater precision targeting, we reduce ad spend wastage and increase leads more effectively.

03

Ad Copy Development

Our talented team goes straight to work to create engaging, creative text and call to action which have a significant positive impact on your results. With eloquent ad copy, we capture prospects and drive them to your website pronto.

04

Ongoing Optimisation

Google Ads success involves being up-to-date with Google’s best practices and ensuring your ads are being monitored and optimised regularly. We use state-of-the-art campaign management tools and search data to optimise your account and make sure you rank well.

Let’s get started growing the revenue from your Google Ads Campaign.

Ok, enough about us. We want to hear all about your business, so we can transform your Google Ads Campaign and help you drive business growth.


    Common questions we get

    Google Ads is an online advertising platform provided by Google that allows businesses to create and display ads on Google’s search engine results pages (SERPs), partner websites, YouTube, and other Google properties. It operates on a pay-per-click (PPC) model, where advertisers only pay when users click on their ads.

    Google Ads can benefit your business by increasing online visibility, driving targeted traffic to your website, generating leads or sales, and providing measurable results through performance tracking and analytics. It allows you to reach potential customers at the moment they are searching for products or services like yours, increasing the chances of conversions.

    Search network campaigns display ads in Google search results when users search for specific keywords, while display network campaigns show ads on websites and apps that are part of Google’s display network. Search network campaigns are effective for capturing intent-based searches, while display network campaigns offer broader reach and visibility on various websites and apps. Choose the network based on your target audience and campaign objectives.

    The recommended budget for Google Ads campaigns can vary based on factors such as industry, competition, and campaign goals. Allocate a budget that allows for meaningful ad exposure and testing while considering the desired return on investment (ROI). It’s important to have a budget that aligns with your advertising objectives and allows you to reach your target audience effectively.

    Google Ads works through an auction-based system. Advertisers bid on keywords relevant to their products or services, and when users perform a search using those keywords, Google selects ads to display based on the ad rank (bid amount and quality score). Advertisers pay only when their ads are clicked.

    The cost of advertising on Google Ads operates on a pay-per-click (PPC) model, where you only pay when someone clicks on your ad. The cost per click (CPC) can vary depending on factors such as competition, ad quality, and bidding strategy. You can set a budget limit to control your spending and ensure it aligns with your advertising goals.

    Google Ads provides comprehensive performance tracking tools and metrics. You can track impressions, clicks, click-through rates (CTR), conversions, and return on ad spend (ROAS). Implement conversion tracking to measure specific actions that align with your business goals, such as purchases or form submissions. The data gathered will help you analyze campaign performance and make data-driven optimisations.

    The time to see results from your Google Ads campaigns can vary based on factors such as industry competitiveness, campaign optimization, and the target audience. While some businesses may see immediate results, it generally takes time to refine campaigns, gather data, and optimize strategies for better performance. Regular monitoring, analysis, and ongoing optimization are key for long-term success with Google Ads.